Ben Zettler

Ben Zettler is the founder of Zettler Digital, a results-driven agency specializing in performance marketing, retention, and website optimization. He was an early adopter of Shopify, having founded the brand Brooktide Sunglasses in 2013 (acquired) and led digital marketing and ecommerce operations for Steiner Sports, the leading producer of authentic hand-signed collectibles for over 5 years. Today, as one of few Klaviyo Elite Partner and Shopify Premier Partner agencies, Zettler Digital has partnered with over 400 ecommerce brands across luxury, fashion, food, health and wellness, sports and lifestyle categories, as well as world-class athletes. Previously, Ben was the assistant director of baseball operations at his alma mater, the University of Maryland. He lives in New Jersey with his wife and children.

Posts by this author

Ben Zettler

Sep 9, 2025

Use Customer Hub for BFCM

Turn Black Friday Cyber Monday traffic into long-term customers. Discover how Klaviyo Customer Hub helps you personalize shopping, reduce support tickets, and drive repeat purchases—all in minutes.

Ben Zettler

Aug 6, 2025

9 Cyber Monday strategies that drive results

Discover 9 expert-backed Cyber Monday strategies—from cross-channel messaging to data-driven offers—that drive results without discounting your brand.

Ben Zettler

Nov 1, 2024

November BFCM checklist

BFCM is finally here this month, so you’ll want to read our checklist to prepare. Learn how items like exclusive content and website pop-ups can help you.

Ben Zettler

Sep 25, 2024

Tactics to boost SMS profits

SMS marketing is a highly effective channel for driving ROI when done right. Discover how leveraging these key SMS Marketing tactics can boost your profits.

Ben Zettler

Sep 5, 2024

5 segmentation mistakes to avoid

Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.

Ben Zettler

Mar 14, 2024

7 ways to leverage email open rates post iOS 15

Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.