Posts by Aubrey Harper

Aubrey Harper

Content strategist-Klaviyo

Aubrey is a Content Strategist at Klaviyo, where she leads content efforts across EMEA. Her background is in marketing technology, but she most recently worked in ecommerce, giving her a passion for entrepreneurs selling amazing stuff online. When she’s not making content to educate fellow ecom enthusiasts, you can find her in one of the many London parks chasing after her squirrel-happy dog and listening to the Everybody Hates Marketers podcast.

Posts by this author

Aubrey Harper

Aug 27, 2021

WooCommerce popup forms tips

If that number feels unreachable—or you want to beat it—you came to the right place. I’m about to share some tips and examples for inspirational signup forms from European brands built on a WooCommerce, WordPress’s ecommerce platform. Wait, why WooCommerce? Couldn’t a brand on any platform build these forms? WooCommerce is one of the more […]

Aubrey Harper

Aug 17, 2021

What the UK Pingdemic means for retail

Earlier this month, it reached a new peak—and businesses have felt the pain. Here’s what’s happening: The National Health Service (NHS) app alerts, or pings, people to tell them they’ve been exposed to COVID-19 and must isolate for up to 10 days. As the number of cases—and pings—has risen, UK residents and businesses have had […]