2025 SMS marketing benchmarks by industry
Data is a marketer’s best friend—particularly performance data. In these 2025 SMS marketing benchmarks, we share data based on over 157,000 Klaviyo customers to help ecommerce marketers from all industries, including fashion, beauty, health, and more.
Highlights from the SMS marketing benchmarks report
Dive deeper with key learnings
Check out these SMS marketing takeaways from the full report—and download your copy to learn more.
The norm is easy to follow—but the industry-leading top 10% emails convert 5x more subscribers and drive 9x more RPR. For SMS, the top 10% of messages drive 7x RPR versus the average.
This likely comes down to the difference between batch-and-blast tactics vs. highly segmented campaigns designed to be ultra-relevant for a specific audience.
The only platform with personalised benchmarks built in
Reach your goals faster by focusing on the metrics that need the most work. Klaviyo’s personalised benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack—and where you might be falling short.
