The rise of the omnichannel shopper
Brand consistency and cohesiveness are important as a result of the way people shop, which now can be anywhere at any time.
Consumer packaged goods (CPGs) are products that customers use and replace regularly, like food, beverages, and cosmetics. In this guy, you’ll learn a summary of how the CPG industry has fared since 2020, what challenges are facing these retailers, and what your brand can do about it to come out on top.
Brand consistency and cohesiveness are important as a result of the way people shop, which now can be anywhere at any time.
Earn—and hold—consumer attention by using your brand values to create connections beyond the transactional relationship.
Leaning into retention is key to offsetting rising acquisition costs and strengthening brand loyalty.
The food and beverage CPG industry has changed. That’s a given. And a recession is looming. But change can be a force for good—a fresh opportunity to seize previously unforeseen paths toward growth.
In our CPG ecommerce guide, you’ll get: