Powerful customer data
Gather your real-time and historical data from across all your platforms with a built-in customer data platform. The CDP then uses all of the data to unify customer profiles.
Owned marketing
Create experiences your customers crave
with Owned Marketing
Owned Marketing helps you build highly personalized, lifelong customer relationships with data that’s already yours. When you use your data, you have direct control over the experiences you create for your audience.
Fuel growth with channels you own
With Owned Marketing channels, you have complete control of how your brand is represented.
What Owned Marketing is
- Your email list (email marketing)
- Your SMS list (text message marketing)
- Your mobile app (push notifications)
What Owned Marketing isn’t
- Paid search advertising (Google Search Ads)
- Display advertising (banner ads)
- Marketplaces (Amazon)
Own your data. Own your marketing.
The Klaviyo customer platform helps you (really) get to know your customers and empowers you to take control over your relationships.
By reducing reliance on third-party data, you’re able to decide how, what, and when you communicate with your customers—without an algorithm (like paid advertising) getting in the way.
You own it. We’ll help you use it.
Ditch the pay-to-play model and leave skyrocketing acquisition costs behind with Owned Marketing.
Personalization made easy
With one-click personalization and pre-built templates and automations, you can easily create and send email and SMS campaigns at the right times, across the entire customer lifecycle.
Find your next big win
The more data you have, the more you can learn and grow. Use pre-built reporting to gather and analyze data from each of your campaigns to discover your next opportunity.
