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Tiff Regaudie
Tiff (she/they) is a writer and content consultant who specializes in marketing, health, and the attention economy. Before devoting herself to freelance writing full-time, they led content teams at various startups and nonprofits in Toronto, Canada.

Posts by this author

Tiff Regaudie
Jan 24, 2024
Guide to SMS short code: SMS short code tips

SMS short codes are a great way for businesses to send targeted and personalized text messages to a lot of subscribers. Find out how with Klaviyo.

Tiff Regaudie
Jan 19, 2024
11 Valentine's Day marketing ideas for 2024

Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.

Tiff Regaudie
Dec 27, 2023
8 ecommerce personalization examples from real brands

See how these brands apply ecommerce personalization to make their marketing strategies resonate.

Tiff Regaudie
Dec 13, 2023
9 great email subject line examples—and why they work

Our list of 9 great email subject line examples—with a breakdown of what makes them brilliant at connecting with their audiences.

Tiff Regaudie
Dec 7, 2023
9 reasons why customers churn & how to course-correct

Here are the most common customer churn reasons what how you can respond to improve your customer retention.

Tiff Regaudie
Dec 7, 2023
5 churn reduction strategies to combat & prevent churn

Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.

Tiff Regaudie
Dec 7, 2023
Predicting churn risk with a CLV model

Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.

Tiff Regaudie
Dec 5, 2023
Why an email list is your best brand investment

Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.

Tiff Regaudie
Oct 12, 2023
Customer loyalty program tips for growth

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.