Posts by Tiff Regaudie | Klaviyo

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Tiff Regaudie

Klaviyo

Tiff Regaudie

Tiff (she/they) is a writer and content consultant who specializes in marketing, health, and the attention economy. Before devoting herself to freelance writing full-time, they led content teams at various startups and nonprofits in Toronto, Canada.

Posts by this author

Mar 12, 2024

5 email marketing tips & tricks from Noah Kagan

Noah Kagan, CEO of AppSumo, talks about tips you can use to optimize your email marketing efforts. Learn about strategies like A/B testing and survey segments.

Image has text that reads "Rethink email marketing metrics"

Image has text that reads "Rethink email marketing metrics"

Mar 7, 2024

8 email marketing metrics that matter

Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.

In light lavender font on a darker lavender background, text on the upper left side of the image reads, "how to get omnichannel marketing right" in big capital letters. On the lower right side of the image is a screenshot of an activity log (which includes items like "placed order," "arrived for appointment," and "opened SMS welcome," all with dates and times) in the back end of a marketing automation platform, floating next to an illustration of a marketing text appearing on a mobile phone.

In light lavender font on a darker lavender background, text on the upper left side of the image reads, "how to get omnichannel marketing right" in big capital letters. On the lower right side of the image is a screenshot of an activity log (which includes items like "placed order," "arrived for appointment," and "opened SMS welcome," all with dates and times) in the back end of a marketing automation platform, floating next to an illustration of a marketing text appearing on a mobile phone.

Feb 16, 2024

What is omnichannel marketing? Strategy & examples

Omnichannel marketing uses shared customer data to create seamless conversations and purchase experiences across multiple channels.

In salmon font on a lavender background, text reads, "Integrated marketing." In smaller black font below that, text reads, "Drive engagement—and revenue." The Klaviyo flag, in a lighter shade of lavender, takes up the background on the right side of the image, while an illustration of integrated marketing takes up the left side. There's an icon of a person in the center of a web, with dotted line arrows pointing to other icons surrounding the person in a circle, including a heart icon, a magnifying glass, and a target. This article card promotes an article on the Klaviyo blog about integrated marketing campaigns.

In salmon font on a lavender background, text reads, "Integrated marketing." In smaller black font below that, text reads, "Drive engagement—and revenue." The Klaviyo flag, in a lighter shade of lavender, takes up the background on the right side of the image, while an illustration of integrated marketing takes up the left side. There's an icon of a person in the center of a web, with dotted line arrows pointing to other icons surrounding the person in a circle, including a heart icon, a magnifying glass, and a target. This article card promotes an article on the Klaviyo blog about integrated marketing campaigns.

Feb 14, 2024

2024 guide to integrated marketing campaigns

Integrated marketing—the practice of pushing out one cohesive, consistent brand message across multiple channels—creates clarity for your audience.

In lavender font on a lemon background, image shows the Klaviyo flag followed by the copy, "Top 9 email marketing automations to set up right now." On the right of the image is an in-platform image of what it looks like to schedule a flow in the back end of Klaviyo.

In lavender font on a lemon background, image shows the Klaviyo flag followed by the copy, "Top 9 email marketing automations to set up right now." On the right of the image is an in-platform image of what it looks like to schedule a flow in the back end of Klaviyo.

Feb 1, 2024

The top 9 email marketing automations to set up right now

Inspired by top-performing brands, here are 9 email marketing automation examples you can set up tomorrow to start generating more revenue.

In lavender font on a salmon background, image reads, "When to add an SMS short code" in large capital letters. Underneath that in smaller white capital letters, text reads, "Understanding your text message marketing options." A white diagonal line stretches from the upper right corner to the middle bottom of the image. The Klaviyo flag is in the lower right corner in dark salmon.

In lavender font on a salmon background, image reads, "When to add an SMS short code" in large capital letters. Underneath that in smaller white capital letters, text reads, "Understanding your text message marketing options." A white diagonal line stretches from the upper right corner to the middle bottom of the image. The Klaviyo flag is in the lower right corner in dark salmon.

Jan 24, 2024

Guide to SMS short code: SMS short code tips

SMS short codes are a great way for businesses to send targeted and personalized text messages to a lot of subscribers. Find out how with Klaviyo.

Jan 19, 2024

11 Valentine's Day marketing ideas for 2024

Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.

In lavender text on a sage background that fades into lemon in the bottom right corner, image reads, "8 ecommerce personalization examples." The Klaviyo flag extends from the left side of the image in lavender.

In lavender text on a sage background that fades into lemon in the bottom right corner, image reads, "8 ecommerce personalization examples." The Klaviyo flag extends from the left side of the image in lavender.

Dec 27, 2023

8 ecommerce personalization examples from real brands

See how these brands apply ecommerce personalization to make their marketing strategies resonate.

In dark salmon on a lighter salmon background that fades into lemon in the lower right corner, text reads, "how to pull off ecommerce personalization." The Klaviyo flag extends from the left side of the image in dark salmon.

In dark salmon on a lighter salmon background that fades into lemon in the lower right corner, text reads, "how to pull off ecommerce personalization." The Klaviyo flag extends from the left side of the image in dark salmon.

Dec 27, 2023

Why ecommerce personalization matters—and how to excel at it

Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.