Emily Riedy
Content marketing manager-Klaviyo
Emily Riedy
Emily Riedy is a content marketing manager at Klaviyo where she works to publish content to educate and inspire online businesses owners and email marketers. Owned marketing channels are a means to building a substantial customer base for the long-term, and the content Emily is most passionate about helps business operators create strong business foundations in owned marketing principles. Before Klaviyo, Emily worked at a paid ads agency helping businesses transform their approach to digital advertising. When she's not strategizing marketing content, she is running around the streets of Boston training for whatever race is next up on the docket. She lives in the South End with her 2 year-old basenji Fig and frequents (probably too regularly) the local Spanish tapas spot.
Posts by this author
Emily Riedy
Jul 28, 2022
The state of email and SMS for CPG

Read about the CPG ecommerce best practices for email and SMS, and marketing benchmarks that help you grow.

Emily Riedy
Mar 8, 2022
More customization and extensibility

Read about the March Klaviyo feature product updates for new reporting, email and SMS communications, and data insights.

Emily Riedy
Dec 9, 2021
Email marketing campaigns: the holiday edition

Discover email marketing campaign tips (plus 9 holiday brand examples) that’ll help you increase revenue—with a bonus SMS campaign tip.

Emily Riedy
Nov 17, 2021
Design high-performing email and SMS campaigns

To help businesses scale faster with email and sms campaigns, marketing automation platforms like Klaviyo offer a ‘Showcase’ feature that highlights successful campaigns for inspiration.

Emily Riedy
Nov 3, 2021
Klaviyo’s NoSQL database

Learn how you can reliably deliver timely, personalized messages from Klaviyo’s revolutionary engine that can scale with the needs of your business.

Emily Riedy
Oct 28, 2021
Gear up for a successful 2021 holiday season

Learn which channels you should focus on with your holiday marketing strategy to drive deeper customer engagement.

Emily Riedy
Apr 22, 2021
Retargeting and remarketing via email

One of the most efficient paid advertisement strategies is retargeting. It is effective because it is highly segmented and targets a set of users that has already shown interest in your website. Since they have visited the website or landing pages, they are now in the consideration stage which makes a personalized strategy easier and […]