The Golden Duck Co. hatches profitable campaigns in new markets with Klaviyo

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Founded in 2015 by Chris Hwang and Jonathan Shen, The Golden Duck Co. rose to fame in Singapore for its salted egg yolk chips and other Asian-inspired snacks. Since then, the gourmet snack brand has become a household name for adventurous snackers. Behind the mouthwatering flavours lies a personalised approach to growth—and it’s powered by Klaviyo.

Learn how Klaviyo helped The Golden Duck Co. grow from beloved home-grown brand to international sensation

Challenge

As The Golden Duck Co. expanded its footprint across 20 different markets, including Australia, the US, and Hong Kong, the brand was looking to use marketing automation to boost ecommerce revenue in a highly competitive industry.

“There are so many snack brands in the ecommerce space with unlimited choice for consumers, so standing out amid the noise is crucial,” says brand manager Michelle Ng. “There’s a challenge to stay top of mind and on the tip of the tongue for consumers. Email is a big part of our digital marketing.”

But a blanket approach to email marketing neglects cultural nuances in new markets, as well as growing consumer demand for personalisation. So in collaboration with agency partners Chronos and Meekco Asia, The Golden Duck Co. turned to Klaviyo for help delivering automated, market-specific communications and driving more online revenue—all while staying true to the brand’s voice and identity.

Solution

On Klaviyo, The Golden Duck Co. started using customer data for localised segmentation. The platform integrated with the company’s loyalty program and gave the brand new opportunities to connect with customers in a more personalised way during its international expansion.

“Klaviyo is the best in the market for its optimisation and automation features,” says co-founder Jon Shen. “Compared to other options, Klaviyo can really help The Golden Duck Co. improve customer engagement through email marketing efforts.”

Strategy

The ability to personalise communications at scale has empowered The Golden Duck Co. to build stronger customer relationships through timely, meaningful communications, including:

1. Automations that reach customers at the right time. From warm welcome emails to loyalty points expiration reminders, automated flows accounted for 53% of The Golden Duck Co.’s Klaviyo-attributed revenue in 2024.
2. Localised content that appeals to different markets. The Golden Duck Co.’s campaign celebrating Singapore’s 2024 National Day achieved above-average open rates.
3. Regular communication that drives revenue. Consistent messaging through Klaviyo has become a key ingredient in The Golden Duck Co.’s recipe for success. In 2024, Klaviyo helped the brand reduce its year-on-year unsubscribe rates by 27%, while also driving 37% of the brand’s ecommerce revenue, underscoring the platform’s impact on the bottom line.

This is just the beginning for The Golden Duck Co. With Klaviyo’s sophisticated analytics and automation capabilities, the brand is set to continue delighting snack lovers around the world while achieving new heights across the globe.

“We’re excited to explore even more of Klaviyo’s AI and automation capabilities to help drive our international ecommerce growth,” says Shen.

We’re excited to explore even more of Klaviyo’s AI and automation capabilities to help drive our international ecommerce growth