The smarter, easier CDP built for faster results

Unlike other CDPs, Klaviyo CDP is built for marketers, meaning it’s easy-to-use, with an intuitive user-interface and pre-built starting points throughout. No ongoing resources are required to maintain the system. Whereas other CDPs require months of expensive implementation, you can get fully implemented in less than 30 days using Klaviyo CDP, with most brands enabling high-ROI use cases in less than 7 days. Klaviyo CDP also stores all-time data at no additional cost, allowing you to leverage your lifetime of data for rich marketing and analysis.

The CDP is built on Klaviyo’s unique OLAP + OLTP composite data store, which gives brands the ability to store unaggregated lifetime event data for all their customers. As a result, you can get a true 360-degree view of each customer’s lifetime history with your brand. Plus, each piece of granular data is available for real-time personalization, segmentation, and analysis.

This unique data store allows Klaviyo CDP to provide fast access to all historical data with a single platform — which sets it apart from many legacy solutions.

As your business grows and you incorporate more tools into your tech stack, it’s time to start thinking about how you put all your customer data into action. When that data gets siloed in multiple disconnected platforms, it can be difficult to access, analyze, and use effectively.

That’s where a CDP comes in. A customer data platform is an essential tool for maximizing the value of zero- and first-party data — especially when it comes from multiple data sources. The right CDP serves as a single source of truth that unifies all your customer data across different formats, platforms, and systems. That way, you can access it all in one place.

Yes. The CDP is built on Klaviyo’s powerful data infrastructure, which is designed for scalability and flexibility — so you’ll never have to worry about outgrowing it.
Today, Klaviyo is proud to serve brands of all sizes, including large, well-known, and fast-growing brands across many industries.

Plus, its data and intelligence features are ideal for helping fast-growing and mature brands carry out sophisticated marketing strategies with precision.

Klaviyo CDP allows you to move faster, do more with fewer resources, and power smarter digital relationships that generate incremental revenue. With CDP, you can combine data storage, unification, and analytics in the same platform as your marketing so that you can consolidate tools across your stack. You get cleaner data that you can trust, so you can move faster and be confident your segmentation, personalization, and reporting strategies are accurate. On top of that, Klaviyo CDP surfaces rich insights on your customers, on your products, and on your business performance. With these insights at your fingertips, you can make smarter decisions faster. And since CDP is built on the same infrastructure as Klaviyo’s marketing application, you can instantly activate these insights across every customer touchpoint. That includes personalizing your website experience, or triggering flows based on key inflection points in your customer lifecycle.

All existing Klaviyo customers have access to a 30-day trial of the full Klaviyo CDP platform — no strings attached. The trial does not automatically roll over to a paid plan. Please reach out to the Klaviyo Sales team to get set up.

Other than the group membership API, all CDP features can be implemented and live within 2 hours or less. Group membership API implementation depends on development resourcing and your website experience set up (i.e. your CMS).

Probably not. Most brands already gather customer data directly through online stores and other experiences. The right CDP can help your business use all that data to drive more conversions and revenue the same way bigger brands do.

If you haven’t heard much about smaller businesses using CDPs, that’s likely because they haven’t always been an accessible option. Many legacy platforms weren’t built with smaller businesses in mind. But making the most of your brand’s data shouldn’t require an extensive technical background or additional hiring.

Total profiles are determined by the total number of contacts within your account, regardless of active or suppressed status. Profiles are inclusive of any profile identity a customer is storing, including SMS- and push notification-only profiles.