Meet Composer

Vibe marketing is AI prompt-based campaign creation. It’s about crafting campaigns that use your unique brand voice to forge authentic, emotional connections with your audience. It's the marketing equivalent of using AI to build digital experiences that feel tailor-made for your users. Composer is your partner in vibe marketing. Feed it your brand personality and desired tone, and it will generate campaigns that channel your distinct style—from witty and irreverent to warm and personal.

Quite a lot, actually. Here's what Composer can build for you today:

• Email messages—subject line, preview text, body copy, images, and CTA
• SMS and MMS messages with channel-appropriate tone and formatting
• Audience segments built from natural language descriptions using your live customer data
• Flows—automated multi-step campaign sequences, including welcome series, abandoned cart, post-purchase follow-ups, and win back sequences
• Refined outputs through natural follow-up conversation—"make the subject line punchier," "shorten the SMS," "adjust the tone"
• On-brand content automatically, based on your stored brand voice and style settings

Just describe what you need and Composer handles the rest — then you review before anything goes live.

Never—you're always in control. Everything Composer creates is staged for your review before it goes anywhere near your customers. Approve it, tweak it, or toss it and start fresh. Composer does the heavy lifting on the draft; you make the final call on what goes live.

General-purpose AI tools are great, but they don't know your customers, your brand, or what's actually working in your campaigns. Composer is connected to everything inside Klaviyo — your real customer profiles, purchase history, behavioral data, active flows, and live channels. It doesn't just write copy; it builds your audience, sets up your campaign, and publishes it through Klaviyo. The result feels less like using a tool and more like working with someone who already knows your business.

Composer currently works across email and SMS—and mobile push and WhatsApp are on the way. Describe your campaign once and Composer takes care of the tone and formatting for each channel automatically. No rewriting the same message five different ways.

Composer is currently in a closed beta. Here's how to join:

1. Sign up for a Klaviyo account if you don't have one.
2. Check your account for Composer. If it's there, you're in!
3. If not, join the beta waitlist and Klaviyo will notify you once you have access.

Best of all, Composer is free during the beta period. It's the perfect time to experience the power of AI-driven, omnichannel campaigns. Klaviyo can't wait to see what you create!

Yes, Composer is fully integrated with Klaviyo, so you'll need an active Klaviyo account to access it. Not a customer yet? No worries, signing up is quick and free. Composer taps into your Klaviyo data and settings to generate campaigns that are uniquely tailored to your brand and audience.